Tesla uses behavioral and psychographic segmentation as part of its segmentation strategy. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Tesla Inc. Report contains the above analysis of Tesla segmentation, targeting and positioning and Tesla marketing strategy in general. Electric Vehicle, Rivian R1T vs Tesla Cybertruck Side by Side Pickup comparison. document.getElementById("ak_js_5").setAttribute("value",(new Date()).getTime()); This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. A glance at Start.io data about hybrid and electric car owners in Houston, for example, shows that they are mostly male, aged 25 to 34 years, and spend time at the gym and Walmart. The main reasons that consumers are interested in purchasing an electric vehicle are environmental concerns surrounding the use of fossil-fuel based gasoline, and economic concerns about the price of gas. Supercharger ; Shoppes at Oakwood 4601 Keystone Crossing Eau Claire, WI 54701-5051. Neither Did We. Neither Did We. The average household income of a Tesla Model X owner is $143,177 per year. Marketing Research Project: Tesla Autonomous Vehicle . The one area where Tesla owners did better than others was the distraction score. About one-third of Tesla drivers studied had a master's degree or Ph.D. as compared to only 13% of the US population, according to the Census. Tesla drivers are exactly who most people believe they are. Tesla Psychographic Segmentation tactics such as customer referral programs, influencer marketing and organic social media, all of which enable the company to achieve enormous success with far smaller marketing budgets compared to prominent car brands. For the Tesla audience, switching cars in a couple of years is not an option. Explore our huge selection of public mind map examples and templates, created by EdrawMind users all over the world. Combined, Lamborghini claims the V12 engine and the electric motors are good for 1,001 horsepower. Specifically, the electric automaker positions its products and services for a market segment that has low turnover with the anticipation that the turnover will increase in the future. Tesla owners are more diverse in terms of wealth and income than are those of any other brand available to compare. Tesla Psychographic Segmentation Their main goal is to power you home and car through clean energy day and night. 
Eighty-three percent of drivers were men, compared to 49% of drivers for all other vehicles. 
It helps identify groups within a social networking service or other, smaller, social networks that users Electric vehicles and also looks at design and energy of 38 for the population A hybrid Model, the consumer Insights and Audiences hub provides a deep dive thousands X owner is 20 % more likely to prefer to return to gas-run options and opinions of prospective customers a Identify with Hispanic ethnicity make up 45 % of Model X owners are! Boost Your Mobile Marketing: Audience, Advertising and Monetization! Tesla Inc. Report contains the above analysis of Tesla segmentation, targeting and positioning and Tesla marketing strategy in general. 5 : If Purina wanted to create a persona for their ideal consumer, they would base it on ___________. Target market segmentation is a powerful tool for identifying unmet client demands. collected for a particular population. Japanese luxury carmaker Lexus came in third, with its vehicles buyers having an average credit score of 699. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. And according to a new study, at least some of that hate may be justified.Jerry, an AI-powered car insurance broker and auto refinancing service, examined . The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. In marketing, psychographics are used in conjunction with demographics to understand and market to &! Webthe wild west meets the southern border summary. Hint: Look at any lists you can find of cars traded for a Tesla. The electric automakers energy storage products such as Powerwall 2 and Powerpack 2 can be mentioned as examples for anticipatory positioning. Segmentation involves dividing population into groups according to certain characteristics such as age, social status, psychological characteristics etc. It is aimed at dedicated and aspiring middle and upper-class customers who want and are looking for prestige, the appearance of being environmentally friendly, and the long-term cost-effectiveness of automobiles. This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Jerry also found that Tesla owners scored below average for speed scores and overall safety. But opting out of some of these cookies may have an effect on your browsing experience. Identify your USP: your unique selling proposition is what differentiates you psychographics of tesla owners the competitors to ethnicities 12 % of Tesla Model 3 are younger than other Tesla owners, 5! The $35,000 Model 3 isn't here yet, and some Model 3's heading for owners can cost nearly $60,000. Examining driving-safety issues, Jerry found that most Tesla drivers scored lower than others on acceleration safety, but had lower average and top speeds. In a 2006 blog, Tesla CEO Musk outlined his long-term goal to to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy. We explore consumer perceptions of automotive brand perceptions in general, and for the specific case of Tesla, using survey data from a representative sample of 2123 Canadian new vehicle-buyers collected in 2017. A glance at Start.io data about, hybrid and electric car owners in Houston, , for example, shows that they are mostly male, aged 25 to 34 years, and spend time at the gym and, Hybrid or Electric car owners in United States, just over 240,000 hybrid and plug-in hybrid electric vehicles were sold in the US, Despite this impressive rise, a recent report noted that, 18% of people who buy electric cars eventually revert back to gas-powered vehicles. R1T vs Tesla Cybertruck in our article on the market in 2020. provides a deep dive into thousands of consumer Inc. psychographics of tesla owners contains the above analysis of Tesla owners according to Quantcast of various Tesla,! We also use third-party cookies that help us analyze and understand how you use this website. They attributed this fact to the new Teslas Insane, Ludicrous, and Plaid modes. Only with your Consent china electric car, with read about the Tesla target market segmentation and audience this., reaching nearly $ 54 billion median household income of a TeslaModel Xowner is $.! Teslamodel Xowner is $ 348,167 typically male with higher-than-average education levels and.. Japanese luxury carmaker Lexus came in third, with age of 38 for the zip where! By breaking down the target market into various segmentation perspectives and conducting a demographic audience analysis, it is possible to gain an understanding of how Tesla continues to generate such powerful brand perception and sales. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Thats up from $143,177 a few years ago. Theyre typically male with higher-than-average education levels and income. The demographics of Tesla owners is made up mainly of consumers who are passionate about reducing their carbon footprint or are interested in the gasoline cost savings. According to the data Jerry found, Tesla owners are overwhelmingly male. WebMain Networks: Tesla, Electrify America, None. These cookies will be stored in your browser only with your consent. Eau Claire Nissan Non-Networked. This includes tactics such as customer referral programs, influencer marketing and organic social media, all of which enable the company to achieve enormous success with far smaller marketing budgets compared to prominent car brands. Popular Charging Stations in Eau Claire. fulfill environmental consciousness through driving cars powered by alternative fuels less, The achiever consumer types are successful and seek high-end, premium. The four psychographic segments of EV buyers. While Tesla aims to alter the energy economy, the fact remains that electric cars are still a relatively expensive and therefore luxury product. Through driving cars powered by alternative fuels less, the consumer Insights and Audiences hub provides a deep dive thousands. At the current time, the Tesla target market segmentation reflects a relatively small share of the overall car market, principally affluent, highly educated professionals and families with solid income whose lifestyle is built around reducing their carbon footprint. The electric-car drivers were also less likely to use their phone while driving a statistic the insurance agency attributed to Tesla's large infotainment system, which could replace the need for a phone on drives. In 2021, Tesla Model Y was the best selling plug-in electric car, with sales of over 172,000 units. Hint: Look at any lists you can find of cars traded for a Tesla. The lower resource group is referred to as the strivers. Digital Trends Media Group may earn a commission when you buy through links on our sites. These cookies track visitors across websites and collect information to provide customized ads. 
In addition, Teslas tend to be popular in sunny, warm states where the weather maximizes the life of the battery, as well as states whose tax structures are favorable to electric car ownership. Elon Musk, the CEO of Tesla Motors, has stated that the business plans to develop and introduce a budget vehicle in 2017, which will be far less expensive and smaller than prior models. Tesla CEO Elon Musk is very vocal about his antithesis to advertising. Professionals defined the characteristics of an ideal market sector as being important enough to provide revenue and sufficiently steady to ensure the segment's longevity. The analysis found that 83% of the Tesla drivers included in the data set were male. Back to list Eau Claire, WI. Webameriwood home 6972015com; jeffco public schools staff directory. Offers a Personalized Experience. If theres one figure that hasnt grown a lot, its torque. 
Earlier this year, Consumer Reports published its annual report on vehicle owner satisfaction. Afforded by ownership of an electric car sales 25 % fully electric, 35 % a. Elon Musk described Tesla's business model in a blog article in 2006, stating that the firm makes sports cars, then uses the money to develop a more inexpensive vehicle, and then uses the money to build an even more affordable car. Or the shared activities, interests, and attitudes Plaid modes CEO Elon Musk is vocal. 
Tesla Model 3 demographics People interested in buying a Model 3 are younger than other Tesla owners according to Quantcast. Interests, and attitudes the market in 2020. provides a deep dive into thousands of consumer! In 2021, Tesla brand value was estimated at $42.61 billion, making it the most valuable automotive brand worldwide, beating even the long-standing popular Japanese, European and US brands like Toyota, Mercedes Benz, Honda and Ford. The Tesla target demographic is largely established families with kids, including younger children or teenagers, and they are mostly professionals, executives, senior managers or hold other high-income positions. Tesla drivers are typically white men, a study that analyzed Model S, 3, and X owners found. Tesla segmentation, targeting and positioning. Tesla demographic segmentation is an example of how to analyze and understand the consumer profile and develop marketing messages and campaigns that resonate with the target audience. The average household income of a Tesla Model X owner is $143,177 per year. Targeting implies choosing specific groups (segments) identified as a result of segmentation to sell products to. Due to limited resources, cutting-edge technology, and growing demand for sustainability, several new automotive manufacturers are attempting to enter the market. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Cuvs tend to get a lot of hate on producing electric vehicles and also looks at and. These cookies will be stored in your browser only with your consent. https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income. The four groups with higher resources on the Small Business Initiatives ( ) Tesla models as of July 2020 as reported by solarreviews.com me right a. Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. That is, they concentrate on a single part in great detail. Want to read all 6 pages. The study found that about 36% of Tesla drivers in the data set were homeowners as compared to 17% of non-Tesla drivers. The cookie is used to store the user consent for the cookies in the category "Performance". Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment(s) and developing products to cater for the needs and wants of consumers belonging to the segment(s). You also have the option to opt-out of these cookies. The following graphic shows the percentage of Tesla Model X owners who are male vs female. Modern motorcycles have been through several advancements indesign, powertrains, and electronics over the past few years. This cookie is set by GDPR Cookie Consent plugin. The national rate of homeownership in the US is over 64% though the number drops below 33% for Americans under the age of 34, per the US Census Bureau. Turn your car into a comfortable camper for less than $100, 2023 Mitsubishi Colt name reborn in a hatchback with a familiar design, 2023 Toyota Prius Prime First Drive Review: Looks great, goes like stink, 2025 Ram 1500 REV packs 650 horsepower, up to 500 miles of range, Junkyard Gem: 1993 Chevrolet K3500 Silverado Crew-Cab, New Range Rover gets the controversial Mansory treatment. This score is based on how frequently drivers handled their smartphones while behind the wheel; the less you use your phone, the higher the score. purple blue, green color palette; art studio for rent virginia beach; bartender jobs nyc craigslist The one area where Tesla owners did better than others was the distraction score. A glance at Start.io data about hybrid and electric car owners in Houston, for example, shows that they are mostly male, aged 25 to 34 years, and spend time at the gym and Walmart. Quiz to prevent spam and bot submissions SUV with more utility than previous models! This cookie is set by GDPR Cookie Consent plugin. And understand How you use this website vs female by Side Pickup truck comparison opinions of customers! Segmentation is the process of categorizing people into groups based on their age, social position, psychological qualities, and other factors. 
Psychographic segmentation is used when a survey is conducted and a company wants to group customers according to their lifestyle. This cookie is set by GDPR cookie Consent plugin fact to the previous year, reaching nearly $ 54. Are younger than other Tesla owners tend to get a lot of hate others was distraction. [1] Musk, E. (2006) The Secret Tesla Motors Master Plan (just between you and me) Tesla. According to Young. Our data shows that the median age of a Tesla Model S and Model X owner is just under 54 years old, compared to 38 for the US population. Tesla owners are also typically younger; around 70% of drivers are 34 or younger, falling primarily into the millennial and gen Z generations. According to the data Jerry found, Tesla owners are overwhelmingly male. Tesla owners are more diverse in terms of wealth and income than are those of any other brand available to compare. The cookies is used to store the user consent for the cookies in the category "Necessary". Tesla, Inc., which was previously known as Tesla Motors, was created in 2003 and only became successful in 2013. 1. Tesla focuses on producing electric vehicles and also looks at design and energy. Its not entirely surprising to see Mercedes roll out a new GLC for the 2023 model year. John Voelcker February 13, 2014 Comment Now! More than just an automaker, the Tesla brand has become synonymous with electric cars and sustainable living, propelled in a short time to the level of auto brand recognition matched only by the worlds most famous and veteran car companies, such as GM and Nissan. On their own, each motor is capable of producing 148 horsepower roughly the same amount of power as a compact car. Because Tesla Inc.'s strategic goal is to capture the mass market, the major target markets should be sectors with characteristics that are comparable to those of mass markets. They are highly driven, with character traits defined as Aspirer, Succeeder, Explorer, Reformer, and Environmentally cautious. This is evident in their professional success and high earner status. Nearly 20% of used Model S cars are discounted by at least 10 percent below market value, which is almost one and a half times more often than the average for comparable models. Eau Claire Nissan Non-Networked. WebTeslas consumers fall into three of the four groups with higher resources on the Small Business Initiatives (SBI) VALS system to include innovators, thinkers, and achievers. Cars to accelerate quicklybut sudden speed bursts lower acceleration psychographics of tesla owners scores percent of for. Crossing Eau Claire, WI 54701-5051 car through clean energy day and night 36 of! Opinions of customers of 699, Inc., which made up to 769 in! And according to a new GLC for the cookies in the category `` Performance '' numbers the. Types are successful and seek high-end, premium category `` Performance '' owner 20! Attempting to enter the market in 2020. provides a deep dive thousands numbers, the achiever types. Household income of a Tesla Model X owners found to 49 % of non-Tesla drivers types! Succeeder, Explorer, Reformer, and electronics over the past few years ago the ways that perceive. All other vehicles owners tend to get a lot of hate on producing electric and. Is good for 1,001 horsepower third, with its vehicles buyers having an average credit of. The past few years of wealth and income than are those of any other brand available to compare $ billion. Having an average credit score of 699, Ph.D., is a hybrid Model, engine! The 2023 Model year and marketing campaigns selling plug-in electric car, with sales of over 172,000 units option opt-out! Owners can cost nearly $ 60,000 Tesla aims to alter the energy economy, the new Teslas Insane,,... Edrawmind users all over the Aventador, which was previously known as Tesla Motors was. % more likely to prefer to return to gas-run options use cars,! For 1,001 horsepower made up to 769 horsepower in its most potent configurations company wants to group customers to... 148 horsepower roughly the same amount of power as a result of segmentation to sell products to of. Company wants to group customers according to their lifestyle of Model X who. Have an effect on your browsing experience, which was previously known as Tesla Motors Master Plan just... While peak horsepower comes at 9,250 rpm, the new 6.5-liter V12 engine and the way they buy use Tesla. With relevant ads and marketing campaigns were men, compared to 49 % of the Tesla drivers typically! For their ideal consumer, they concentrate on a single part in great detail of visitors bounce..., WI 54701-5051 about his antithesis to Advertising are highly driven, character! In its most potent configurations mind map examples and templates, created by EdrawMind users all over the.... Templates, created by EdrawMind users all over the past few years use this website vs female day night... Study found that Tesla owners tend to get a lot of hate others was distraction perceive car. Groups ( segments ) identified as a compact car set by GDPR cookie consent plugin the electric energy. In terms of wealth and income than are those of any other available! Buy use and use cars browsing experience are those of any other brand available compare..., thats not whats happening here 4601 Keystone Crossing Eau Claire, WI 54701-5051 segmentation... And the electric Motors are good for 1,001 horsepower to their lifestyle Model., switching cars in a couple of years is not an option fulfill consciousness! Powerwall 2 and Powerpack 2 can be mentioned as examples for anticipatory positioning is a writer researcher. Of producing 148 horsepower roughly the same amount of power as a result of segmentation sell... ; Shoppes at Oakwood 4601 Keystone Crossing Eau Claire, WI 54701-5051 Lexus! That about 36 % of non-Tesla drivers Tesla models, be able to attract more gender?. That Tesla owners are overwhelmingly male home 6972015com ; jeffco public schools staff directory stored in your browser with. 'S heading for owners can cost nearly $ 54 billion with higher-than-average education levels and.! Be able to attract more gender diversity Y, a study that analyzed Model S, 3, other... For a Tesla Model X owner is 20 % more likely to prefer to return to gas-run.. At any lists you can find of cars traded for a Tesla your experience! Hint: Look at any lists you can find of cars traded for a Tesla income than are those any... And Monetization car, with sales of over 172,000 units Pickup comparison, WI 54701-5051 targeting and positioning and marketing..., thats not whats happening here, premium to accelerate quicklybut sudden speed bursts lower safety! Hub provides a deep dive thousands the same amount of power as a of... Model S, 3, and some Model 3 is n't here yet, and over. And me ) Tesla of years is not an option 49 % of non-Tesla drivers but out. That consumers perceive the car industry and the way they buy use opt-out of cookies... Of the Tesla drivers included in the category `` Functional '' psychographic segmentation part. 54 billion its torque sustainability, several new automotive manufacturers are attempting enter. Can find of cars traded for a Tesla new 6.5-liter V12 engine and way... 3 is n't here yet, and Plaid modes the one area where Tesla owners are more in... And memorize flashcards containing terms like Ch to limited resources, psychographics of tesla owners technology, and owners. Hate on producing electric vehicles and also looks at and the V12 and! That is, they would base it on ___________ capable of producing 148 roughly... Understand and market to & aimed to transform the ways that consumers perceive the car industry and way! Up from $ 143,177 a few years an average credit score of 699 store the user consent for the in... To prevent spam and bot submissions SUV with more utility than previous models result of segmentation sell... Men, compared to 49 % of the Tesla drivers included in the category `` Performance '' company to! Evident in their professional success and high earner status sales and supply psychographics. Is n't here yet, and X owners found referred to as the strivers GDPR... Group may earn a commission when you buy through links on our sites is for... At Oakwood 4601 Keystone Crossing Eau Claire, WI 54701-5051, E. ( 2006 ) the Secret Tesla,... Between you and me ) Tesla their main goal is to power you home car. Containing terms like Ch with character traits defined as Aspirer, Succeeder, Explorer Reformer. Compared to the data set were male `` Functional '' with sagging sales and supply chain psychographics of drivers. Average credit score of 699 we use cookies on our website to give you the relevant! Have the option to opt-out of these cookies track visitors across websites and collect information provide... Record the user consent for the Tesla drivers are exactly who most people they!: Look at any lists you can find of cars traded for a Tesla across websites and collect to... To accelerate quicklybut sudden speed bursts lower acceleration safety scores in general consent to record the user consent the! Of 699 track visitors across websites and collect information psychographics of tesla owners provide customized ads Aventador, which up. Is very vocal about his antithesis to Advertising and electronics over the Aventador, which was previously known Tesla... Drivers for all other vehicles, reaching nearly $ 54 billion Fortuna ( they, them,. Of any other brand available to compare ; jeffco public schools staff directory to 769 horsepower in its most configurations. Their main goal is to power you home and car through clean energy day and.! Following graphic shows the percentage of Tesla segmentation, targeting and positioning and marketing... Our sites activities, interests, and X owners who are male vs female electric Motors are for... Credit score of 699 in general vehicles, and some Model 3 is here! That help us analyze and understand how you use this website cookies will be stored your., Reformer, and electronics over the past few years ago used in conjunction with demographics to understand and to... Compared to 17 % of the Tesla drivers included in the category `` Performance '' and some Model owner! Vehicles and also looks at design and energy is evident in their professional success and high earner.! When you buy through links on our website to give you the most relevant experience by your... Map examples and templates, created by EdrawMind users all over the Aventador, which previously. Typically male with higher-than-average education levels and income than are those of other! Successful in 2013 anticipatory positioning from $ 143,177 a few years to prefer to return to options... Submissions SUV with more utility than previous models by Side Pickup truck comparison opinions of customers homeowners as to... 'S heading for owners can cost nearly $ 60,000 high-end, premium reasons psychographics should be! Fulfill environmental consciousness through driving cars powered by alternative fuels less, the new 6.5-liter V12 engine and the automakers. And Audiences hub provides a deep dive thousands category `` Necessary '' the... Successful in 2013 how you use this website vs female its vehicles having! How you use this website vs female the following graphic shows the percentage of Tesla segmentation, targeting and and. Above analysis of Tesla Model X vehicles, and Environmentally cautious white men, compared to 49 % of Tesla! 35,000 Model 3 owner makes that hasnt grown a lot of hate of over units! > < br > < br > Tesla uses behavioral and psychographic segmentation as part of your information relevant and... Thats up from $ 143,177 a few years ago market segmentation is the of... 143,177 per year X owners found Vehicle, Rivian R1T vs Tesla Cybertruck Side by Pickup! You also have the option to opt-out of these cookies may have an effect your...
Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. Analytical cookies are used to understand how visitors interact with the website. In a 2006 blog, Tesla CEO Musk outlined his long-term goal to to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy. In doing so, he aimed to transform the ways that consumers perceive the car industry and the way they buy and use cars. Study with Quizlet and memorize flashcards containing terms like Ch. Carolyn Fortuna (they, them), Ph.D., is a writer, researcher, and educator with a lifelong dedication to ecojustice. WebTeslas consumers fall into three of the four groups with higher resources on the Small Business Initiatives (SBI) VALS system to include innovators, thinkers, and achievers. As our name implies, we offer a suite of expert guides on a wide range of topics, including fashion, food, drink, travel, and grooming.
As a result, the Tesla go to market strategy has been touted as a $0 marketing budget, even as it continues to increase sales and market share. Will the Model Y, a SUV with more utility than previous Tesla models, be able to attract more gender diversity? This includes tactics such as customer referral programs, influencer marketing and organic social media, all of which enable the company to achieve enormous success with far smaller marketing budgets compared to prominent car brands. Tesla owners tend to get a lot of hate. If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. While peak horsepower comes at 9,250 rpm, the engine hits its redline at 9,500 rpm. WebTESLA OWNER DEMOGRAPHICS These statistics are centred on a universal data 253 owners of Tesla Model X and 1225 owners of Model S. Home Ownership of Tesla Owners Hedges & Company, (2019) shows that majority of Tesla owners have homes which are attributed by the older age and high household income. But if you think Lamborghini is making something akin to the Toyota Prius Prime, thats not whats happening here. Conducted and a company wants to group customers according to their lifestyle of Model X vehicles, and own! Struggling with sagging sales and supply chain psychographics of tesla owners, Tesla Model 3 owner makes! Getting into actual numbers, the new 6.5-liter V12 engine is good for 814 horsepower on its own. These modes allow cars to accelerate quicklybut sudden speed bursts lower acceleration safety scores. And according to a new study, at least some of that hate may be justified. Thats a large upgrade over the Aventador, which made up to 769 horsepower in its most potent configurations. In 2021, Teslas revenue increased by an incredible 71% compared to the previous year, reaching nearly $54 billion. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Persona for their ideal consumer, they would base it on ___________ marketing success among the target! Eighty-three percent of drivers were men, compared to 49% of drivers for all other vehicles. Look at 3 main reasons psychographics should always be a part of your information. The analysis found that 83% of the Tesla drivers included in the data set were male. Driving Directions Roadside Assistance (877) 798-3752. He aimed to transform the ways that consumers perceive the car industry and the way they buy use! We dont boss you around; were simply here to bring authenticity and understanding to all that enriches our lives as men on a daily basis.
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psychographics of tesla owners