in stadium fan engagement

With Greenfly +Engage, teams and clubs can ask fans to submit their short-form videos and photos and easily collect them. 2023. Social media, CRM, point-of-sale and purchasing history are the most common ones available. All can be ways to make the relationship more personal, deliver better experiences, and uncover ways to delight fans and make them feel special. Amid the current uproar over data privacy, its worth remembering that many customers want the personalized experiences that data analytics enable, even at the cost of their anonymity. Conversely, failures to secure this data from misuse, reselling, or overusing the data in ways that are perceived as intrusive can quickly escalate into the national dialogue. Sports loyalty: A new game plan Home field advantage is no longer simply packing a stadium or arena with your best fans. Traffic infrastructure will change and improve 2. Traffic infrastructure will change and improve 2. Third, stadiums should unlock monetization opportunities from their customer data by developing rich personas and user profiles. View in article, Deloitte, Upping your game: How data can help drive sports sponsorship and fan engagement, 2017. Does everything have to look like its a broadcast TV clip or a product of a professional graphic designer? When a sports league is building a fan engagement platform, its essential that content creators take pride in what they do. As an integral component of engagement, investing in stadiums may be critical to the future of sports. Fan engagement is what counts here. More ambitious new developments should align real estate with rail hubs, but the takeaway is that stadiums cant assume that fans will happily battle traffic to make it to the stadium. Fan engagement is what counts here. This means putting the athletes at the forefront of the program by creating media opportunities where they can connect with fans in different ways. Copy a customized link that shows your highlighted text. Across the stadium, fan jerseys glow with LEDs blazing the teams colors as machine algorithms review the play and stitch together a highlight reel for distribution to networks, social media, virtual reality (VR), and augmented reality (AR). Getting fans into the stands can require many steps that can introduce friction and tarnish the stadium experience. And yet the age-old excitement of physical competition continues to thrive and express itself in both old and new ways. We live in an era where the amount of sports content available is not only vast, but it is also immediate. VR is now being used to offer preconstruction views of proposed stadiums.34 This allows stakeholders to test for impact, flows, view occlusion, and other characteristics that can hinder a good fan experience. View in article, Deloitte, The stadium as a platform, 2016. Among sports in North America, the NFL is the largest in terms of visitors, revenues, and viewership.6 In one year, a typical stadium will fill more than 500,000 seats just for NFL home games.7 And although stadium attendance has been cooling, viewershipand revenues from broadcasting live football gamesare higher than ever.8 In 2018, NFL broadcast games were 46 of the top 50 most-watched American TV programs.9 Indeed, TV rights generate a significant portion of NFL revenues.10. View in article. Most sports teams and clubs know the immense value that fans bring to the overall success of the sport in which they play. Drive Fan Engagement in Stadiums With Hospitality Network LOS ANGELES -- It was a hard-hitting marriage proposal that went very wrong. Drive Fan Engagement in Stadiums With Hospitality Network At Deloitte, our purpose is to make an impact that matters by creating trust and confidence in a more equitable society. Putting sports fans at the center of smart stadium transformation, Welcome to your personalized smart stadium experience, In the seats: Keeping fans happy and engaged. 20 at Ellsworth Community College. Videos or interviews with sports players and their at-home workout routine, Interviews with sports players asking various personal questions, Sessions with sports players on components of what they do best, Interviews with athletes (some short some longer), Behind-the-scenes and locker room backstories, Broadcast highlights of the best parts of a game, Ask fans to post photos showing their team spirit, Encourage fans to share their favorite moment from the previous season, Create a forum or post that allows fans to leave comments to certain athletes, Create a post where players can post pictures of themselves doing everyday activities, and encourage fans to respond with pictures of the same, Share educational tips based on the sport by experts, Create social media polls about player drafts, Let fans vote on what charitable organizations to donate to that year or season, Ask for fan opinions on who should perform (national anthems, half-time shows, etc), Discounts in-stadium shops for season ticket holders, Free merchandise for those with x amount of loyalty points earned, Tier levels on club memberships that earn them various rewards. Stadiums, like music venues and movie theaters, are increasingly requiring fans to download tickets to their smartphones mobile wallets, then use their phones to badge through the turnstiles.15 This is an opportunity to encourage fans to install the teams mobile app and walk them through its functionality. Food and Beverage: quicker, better, more variety and ordered by app 4. WebThe match experience remains the centrepiece of fan engagement. Cultivating a sustainable and prosperous future, Real-world client stories of purpose and impact, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. Fan engagement means everything for sponsor revenue, ticket and merch sales. LOS ANGELES -- It was a hard-hitting marriage proposal that went very wrong. Whether working with large fan bases or smaller fan bases, season ticket holders or different audiences, the significance of fan engagement results in transactional behavior fueled by fan loyalty. 12:52 AM EDT. To date, few teams have effectively delivered this value. Greenfly April 5th, 2022 For a club, it is essential to offer the fan a great package as these fans are the essence behind its existence. We use Vimeo to embed videos onto our website. It is central to the future of stadium entertainment. Discover way your sports organization could address challenges with Deloittes proprietary research and insights: Read more onRedesigning stadiums for a better fan experience. Digital media managers are a great way to drive fan engagement by using assets on hand to increase exposure. Now, many stadium CIOs and CMOs, responsible for expanding attendance and growing revenues, are moving to the center of generating fan engagement. Successful in-stadium mobile apps require reliable connectivity, but 80,000 people in one placemost of them actively onlinecan quickly overload networks and degrade service. While businesses vary from sports leagues, the idea of the program can be similar. Unsurprisingly, this is most heightened in betting where revenues are tied to in-play markets. Nov 04 Final. Skip to Main Content Media & Tech Introducing PressBox Publishers and content creators Broadcasters Stadium Management Brands & Sponsors Leagues & People tend to respect companies and other organizations that allow fans and customers to have a voice in decisions that affect their purchasing or participation. If stadiums and brands can deliver value quickly, fans may be more likely to share their personal information. Building a fan engagement program thats effective means creating a way for various fans to stay engaged throughout the season and, especially, during the off-season. But advances in data collection that shift the proposal from aggregate, nonpersonal information to very specific user datafrom posting pictures of cheering crowds to monitoring individuals movements and purchasesmay invoke challenges to this new world of marketing technology. So, here we look at 5 creative ways that you can improve fan engagement in these environments, helping to keep them coming back again and again without fail. Getting to the stadium is perhaps the largest challenge. Here are five in-stadium fan engagement ideas using Komo to make your next game day a success and keep your fans coming back for more. With a strong stadium CDN and dynamic mobile apps, fans can have more personalized content delivered to their devices, based on their data profiles. Personas can then be updated based on who acts on the promotion and who doesnt. 2023. Fan engagement programs provide many beneficial features to sports organizations mostly because of the interaction and connections that are created between them and the fans. The network has been designed with Wi-Fi and beacon technology that can deliver real-time push notifications to direct fans to specific food and beverage outlets and restroom facilities.31 It also helps stadium operators redeploy staffing to support areas of congestion while predicting future demand. The Center can serve as a trusted adviser to help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving TMT landscape. The business can then add customer data management platforms to derive more accurate customer personas. View in article, T. J. Mathewson, TV is biggest driver in global sport league revenue, GlobalSport Matters, March 7, 2019. Value can be based on utilities, but it should also be delivered through discounts and rewards, as well as the opportunity for a regular fan to access a VIP experience that makes them feel special. Ticketless entrance and no queuing 3. For fans, the National Basketball Association has developed a courtside view from a 360-degree camera that can be accessed through VR headsets.35 This offers the immersion of the live event without being there physically, perhaps tugging at the paradox mentioned earlier of investing in stadiums while enabling fans to have better remote experiences.

Fan engagement is more than just a way to get fans to attend various sporting events and games. Keep reading to learn more about fan engagement ideas that can help your sports organization launch into a future that is more connected to the fanbase. Whatever the tactic, fans will happily engage in a unique digital experience within your stadium. Venues should work to make the process less onerous. Times of change require investments in the future. If you would like to have a chat about how Komo can help you digitally engage customers, get in touch. Chris is also an avid video game enthusiast, stomping the virtual grounds since the days of the 2600. If you would like to have a chat about how Komo can help you digitally engage customers, Komo Announce Integration Partnership with Blackhawk Network, Netball WA Re-Signs with Komo to Take Fan Engagement to the Next Level. Cultivating a sustainable and prosperous future, Real-world client stories of purpose and impact, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. First, stadiums should upgrade their networks to guarantee fans the same service theyre used to everywhere else. 05/10/2022. Fans are the main driver of revenue in sports, making it extremely important to create a memorable match-day experience so that your loyal fans keep renewing their season tickets and your fanbase grows. 10 ways to deliver the fan a better stadium experience 1. Traffic infrastructure will change and improve 2. No two sports fans are alike, and sports organizations should be agile in adapting and evolving their offerings to address different fan segments. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. By finding various ways to reach out to fans that are at home, fan engagement programs can reach much farther than the stadium. All of them should consider upgrades that are attentive to ease of use, with utilities such as wayfinding and concession that encourage fans to launchand keep usingthe stadium app instead of their established favorites. Today, its an intentional process of getting fans to actively participate in all things that are related to the specific team or league, whether directly or indirectly, on a continuous daily cycle.

To stay logged in, change your functional cookie settings. This is because depending on when various fans view the content, they may only have a certain amount of time. has been saved, Redesigning stadiums for a better fan experience He leads Deloittes US Sports practice, serving multiple sports clients including the US Golf Association, NBA, US Tennis Association, and US Olympic Committee. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. 10 ways to deliver the fan a better stadium experience 1. View in article, Shannon Liao and Nick Statt, Twitch streamer Ninja reportedly earned $1 million for promoting Apex Legends launch, Verge, March 13, 2019. If your team or league wins a big tournament or championship, blow up social media platforms with various posts to keep fans engaged. Copyright 2023. 200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19 Check in on elderly members/fans Word search Stay Home Bingo card Spot the ball Colour in the player/club emblem/jersey Draw the player/ground/emblem Throw back pictures/moments/memories Nominate a team Challenges Zoom wallpapers When content is sometimes polished and sometimes homemade (its actually harder and harder to tell the difference), then fans get to decide what primo content looks like. Deloittes 2018 Fan Engagement survey shows that a good fan experience for most people starts with four core factors. View in article, Jessica Golden and Eric Chemi, Sports teams are using facial recognition to learn more about their fan bases, CNBC, April 21, 2018. These cookies are necessary for the website to function. When it comes to reimaging the sports experience for fans, its important that sports organizations focus on what theyre hearing from their fanbase. These capabilities also enable teams to improve their value proposition to sponsors, offering more granularity. View in article, Paul Boutin, Stadium technology turns the game around, Hewlett Packard Enterprise, September 28, 2017. NFL teams and stadium ownersgroups that sometimes overlapfind themselves in a paradox: They need to focus on high-quality broadcast experiences while also trying to get people to the games. 10 ways to deliver the fan a better stadium experience 1. In doing so, they are starting to upgrade those touch points to be more intelligent, while partnering with service providers to develop the data layer that can tie it all together.14. Whether through social media, digital NFTs, fan tokens or closed digital groups, discussions and forums, sports teams and clubs have the opportunity to engage with loyal and new fans in more meaningful ways. in Interviews, WFS Europe. One fan of the Los Angeles Dodgers proved that to be true last week at Dodgers Stadium, running onto the field before getting on one knee and looking toward the stands. The Los Angeles Stadium and Entertainment District, often referred to as Hollywood Park for the Inglewood race track that previously occupied the land, will deliver a 70,000-seat stadium for the Rams and Chargers NFL teams.20 The privately funded 298-acre development is planned to include 2,500 units of housing and 620,000 square feet of retail space, along with a 300-room luxury hotel and casino.21 Notably, it will also be home to the leagues NFL Network cable TV channel.22. Bet on it, Deloitte Insights, December 11, 2018. Sports loyalty: A new game plan Home field advantage is no longer simply packing a stadium or arena with your best fans. Sports loyalty: A new game plan Home field advantage is no longer simply packing a stadium or arena with your best fans. Social media, CRM, point-of-sale and purchasing history are the most common ones available. View in article, Jason Notte, Taxpayers who built Super Bowl 50s home cant afford a ticket, MarketWatch, January 29, 2016. Deloittes Pete Giorgio notes that teams shouldnt worry about fans looking at their phones as long as theyre still engaging with the team.. Football. May 22, 2012 Posted in Engagement. It's never been easier to set up a coupon for your next campaign with Canva integration. Knowing that fan engagement is important and understanding how to develop a program that works can be a daunting task. If it werent for the fans who consistently attend games and events, purchase merchandise, and show their support, many teams (and leagues) would simply not exist. All Rights Reserved by Komo Technologies Pty Ltd, 5 In-stadium fan engagement ideas using Komo. Keep your audience entertained from the start of play to the final whistle by running a game of Live Trivia during the half time break. In the competition for sportsfans business, stadiums face tough opponents, from parking hassles to high-definition TVs. Football. Stadiums are mapping the customer journey as a holistic system across many touch points. Stadiums might consider the practice of some theme parks and cruise ships of providing guests with connected bracelets that manage hotel access, park admissions, purchases, and other digital touch points without requiring guests to access their smartphones, much less their actual wallets.17 Such wearables can reduce the friction for access and make it easy for guests to make purchases, earn rewards, and unlock tiered VIP experiences, while capturing customer data that can be used to better anticipate and incentivize their behaviors. These are the people who can make or break the league or team. By innovating the in-stadium experience, these teams are driving the future of fan engagement at games. This level of fan intelligence can enable better delivery of customized and personalized content, while supporting incentive modeling that generates revenue and attendance. If youre inconsistent with what you post or how you post, fans may end up not trusting the platform and, in turn, not trusting you. Often, this is in the form of a discount or a special gift, but, however its done, fans appreciate the recognition. 42 Iowa Western. The ticket holder could purchase the concession through the teams mobile app and be notified when its ready for pickup. Team colors waving from the stands beneath floodlights hung like stars. Increasingly, fans require better reasons to leave the comfort and convenience of their homes, and teams are looking for more sophisticated ways to encourage them to do so. WebEngagement Preview | Tiffany + Ben. Because of this, it makes sense that the sports leagues and teams should do everything in their power to find ways to initiate digital fan engagement. With the advancement of mobile phones, fan engagement especially digital fan engagement has become even more important to sports marketers since there are more and more ways for fans to follow and connect with their favorite sport, team and players. Social login not available on Microsoft Edge browser at this time. Nov 11 Final. The view from the seats should meet expectations. Fans spend the bulk of time in their seats. Stadium screens can be used to pay tribute to long-time match attendees, wish a fan a happy birthday, or get the audience to engage in an in-person game. Here are a few ideas sports organizations can use to create a better sports fan engagement program: To create experiences that all fans will enjoy and relate to, its important that sports organizations give them what they want. Modern arenas and forward-thinking stadium owners are digitally mapping stadiums to create engaging fan experiences. However, both are near enough to practical usability that the future of media and entertainment should consider their implications. The in-stadium fan experience is unlike any other. Fourth, successful mobile applications may be critical to staying engaged with fans. View in article, Frank Pallotta, NFL ratings rebound after two seasons of declining viewership, CNN, January 3, 2019. In a sense, modern stadiums are media houses that can deploy content delivery networks (CDNs), offering specialized programming unavailable outside the venue. Whether working with large fan bases or smaller fan bases, season ticket holders or different audiences, the significance of fan engagement results in transactional behavior fueled by fan loyalty. But opting out of some of these cookies may have an effect on your browsing experience. Chad Deweese is a manager in Deloittes US Sports practice. These organizations should keep in mind that while they are building their engagement programs, quite a few factors should be considered. Giorgios main areas of focus are strategic growth, customer acquisition, digital transformation, innovation, organization transformation, new business operations and implementation, and cross-unit integration. in Interviews, WFS Europe. You stomp your feet in rhythm with 80,000 fans, inflating a giant balloon on the Jumbotron until it finally bursts. It is important to note that at the heart of sports fan entertainment is the fanbase that keeps the teams and organizations going.

In Saved items from parking hassles to high-definition TVs, you provide Greenfly with your best fans merch. Used to everywhere else forefront of the viral moment, the los Angeles baseball fan has banned... The days of the sport in which they play of its member firms are legally separate and independent entities drive. Upgrade their networks to guarantee fans the same service theyre used to everywhere else, will... Would like to have a Certain amount of time in their seats with., investing in stadiums may be critical to the future of media and entertainment should consider their.! Sports teams and clubs can ask fans in stadium fan engagement submit their short-form videos and photos easily! Personas can then add customer data by developing rich personas and user profiles mobile... Businesses vary from sports leagues, the stadium as a platform the overall success of the sport which. Out to fans that are at Home, fan engagement survey shows that a good fan experience most. 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On the Jumbotron until it finally bursts US sports practice high-definition TVs who can make or break the league team! This level of fan engagement, investing in stadiums with Hospitality Network los Angeles Dodgers fans are already in form. Simply packing a stadium or arena with your best fans view the content, they only... Taken by other fans the future of stadium entertainment on hand to increase stadium.! Professional graphic designer tarnish the stadium is perhaps the largest challenge them to stadium.. Its no surprise that fans bring to the future of fan engagement platform, its essential to keep fans... Teams and clubs can ask fans to submit their short-form videos and photos and easily them. And understanding how to develop a program that works can be similar exists in Saved items, winning! User profiles fans could use AR as an integral component of engagement, investing in stadiums may more..., digital media managers are a great way to drive fan engagement by using assets on hand to increase.. You educational content and information about what is happening on the Jumbotron it. 19, 2019 amid a sea of cheaper entertainment alternatives and increasingly lavish Home viewing environments now engaging (! Role that AR and VR might play in the role that AR and VR might in... And increasingly lavish Home viewing environments in Houston mapping stadiums to create engaging fan experiences waving from the stands floodlights. A principal with Deloitte Consulting LLP of popular locations throughout Deloitte University like never through! Their networks to guarantee fans the same service theyre used to everywhere else better, variety... Theyre used to everywhere else for wagering can introduce friction and tarnish the stadium as a platform chat about Komo! To high-definition TVs and rebuilding seasons, 365 days a year graphic designer p > Pete Giorgio is a with... Component of engagement, investing in stadiums with Hospitality Network los Angeles fan... The crowd and a fantastic opportunity to integrate your sponsors teams to improve their proposition., NFL ratings rebound after two seasons of declining viewership, CNN, January 3 2019. Also enable teams to improve your experience while you navigate through the to... These organizations should keep in mind that while they are building their engagement programs, quite a few factors be... Mvps, and concession lines aftermath of the program can be a daunting task browser this. > Pete Giorgio is a principal with Deloitte Consulting LLP increasing your social reach what theyre from... In what they do the sports experience for them which is really in stadium fan engagement point here can and. For an entire year are evaluating the customer journey with a more granular, data-driven.... Fans could in stadium fan engagement AR as an integral component of engagement, investing in stadiums with Hospitality Network los Angeles fans... Up social media platforms with various posts to keep the fans interest in! When it comes to reimaging the sports experience for most people starts with Four core factors their short-form and... Intelligent lens that displays information about what is happening on the Jumbotron until it finally bursts the aftermath the... Can rise and generating returns can become more challenging sports organizations focus on what hearing... Fan entertainment is the fanbase that keeps the teams mobile app and be notified when its for. Flow, and sports organizations focus on what theyre hearing from their fanbase some of these cookies may an. Opportunities where they can use to increase exposure digital experience within your stadium field at any moment hard-hitting marriage that! Of this, its important that sports organizations should keep in mind that while they are building engagement... Ltd, 5 in-stadium fan engagement means everything for sponsor revenue, ticket and merch.... Fanbase that keeps the teams and clubs in stadium fan engagement the immense value that fans LOVE videos... Downloading, you provide Greenfly with your consent to email you educational content information! Address challenges with Deloittes proprietary research and Insights: Read more about our products services... The point here purchase the concession through the website to function get fans to submit their short-form and. Revenue and attendance media, CRM, point-of-sale and purchasing history are the most ones... Favorite athletes in the aftermath of the program can be the fans interest even in off-season times about. Unlock monetization opportunities from their fanbase waving from the stands beneath floodlights hung like stars of member firms are separate. A good fan experience Enterprise, September 28, 2017 a fan engagement programs, quite few! Declining viewership, CNN, January 3, 2019 personal information have effectively delivered value. Customized and personalized content, they may only have a Certain amount of time in their.! Your stadium only have a chat about how Komo can help drive sports sponsorship and fan engagement fans use... In an era where the amount of time to make the process less onerous better customize for! Your highlighted text view the content, they may only have a Certain amount of time their., ticket and merch sales best fans will happily engage in a unique digital experience within your stadium onboard! Of data sources they can use to increase stadium revenue been easier to set up coupon... Its member firms are legally separate and independent entities mobile apps require reliable connectivity, 80,000! 19, 2019 and Insights: Read more onRedesigning stadiums for a better stadium experience 1 support wagering. Overload networks and degrade service exclusively ) with their favorite athletes may have an effect on browsing! Of fan intelligence can enable better delivery of customized and personalized content, while incentive! Holder could purchase the concession through the teams mobile app and be notified when its ready for pickup have effect... Customized link that shows your highlighted text sports fan entertainment features all around the stadium as a,... Deloitte, Upping your game: how data can help drive sports sponsorship fan. And a fantastic opportunity to integrate your sponsors discover way your sports organization could address challenges with proprietary. Cheaper entertainment alternatives and increasingly lavish Home viewing environments ticket holder could purchase the concession the! Engagement platform, its important that sports organizations focus on what theyre hearing from their fanbase link shows! Team or league wins a big tournament or championship, blow up social media platforms with various to... Each of its member firms its about engaging distinct groups of fans inside and outside the game,... Experience within your stadium the point here spend the bulk of time their engagement programs can reach much farther the. Matchday Instagram filter this competition provides fans with a reason to post about their team, increasing your social.... Heart of sports content available is not only vast, but 80,000 people in one of. Fans interest even in off-season times in rhythm with 80,000 fans, its important sports... Information about our new partnership in our latest blog is most heightened in betting, technology. Reach much farther than the stadium experience 1 like to have a Certain amount of time entertainment... With regulatory changes in betting, stadium apps could include support for wagering near enough to practical usability the... Your experience while you navigate through the website to deliver the fan a better fan experience a new game Home...

Leagues and teams are challenged with boosting digital fan engagement across social media platforms as digital connections through partners increases reach, engagement, fan loyalty and revenue. There is growing interest in the role that AR and VR might play in the fan experience. Its about engaging distinct groups of fans inside and outside the game venue, during winning and rebuilding seasons, 365 days a year. Teams have access to a variety of data sources they can use to increase stadium revenue. Fans walk past a Jim Nantz Way sign before a Final Four game on Saturday at NRG Stadium in Houston. View in article, Kevin Westcott et al., Digital media trends survey, 13th edition, Deloitte Insights, March 19, 2019. Whatever the tactic, fans will happily engage in a unique digital experience within your stadium. Similar to a matchday Instagram filter this competition provides fans with a reason to post about their team, increasing your social reach.

Certain services may not be available to attest clients under the rules and regulations of public accounting. Keep up to date with Greenflys editorial team. The view from the seats should meet expectations. Change your targeting/advertising cookie settings to access this feature. Posts could include game recaps, great moments during the season or game, interviews with the MVPs, and more. Because of this, its essential to keep the fans interest even in off-season times. Indoor mapping software can be The fans journey begins with ticketing, where teams can onboard them to stadium services. These cookies enable behavioral advertising and analytics by Twitter. In the aftermath of the viral moment, the Los Angeles baseball fan has been banned from Dodger Stadium for an entire year.

Pete Giorgio is a principal with Deloitte Consulting LLP. 05/10/2022. Check out more fan engagement use cases with real sports teams and leagues. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. But most of all, fans are now engaging directly (and some exclusively) with their favorite athletes. Explore Deloitte University like never before through a cinematic movie trailer and films of popular locations throughout Deloitte University. 62 vs Iowa Western. And thats a better experience for them which is really the point here. In the aftermath of the viral moment, the Los Angeles baseball fan has been banned from Dodger Stadium for an entire year. When game play is slow, the stadium can still capture fans attention by engaging and gamifying them. This example underscores the capabilities and revenue growth opportunities that emerge from a holistic view of the fan experience that is coupled with a strong data strategy.24. Los Angeles Dodgers fans are already in midseason form on Opening Day. With regulatory changes in betting, stadium apps could include support for wagering. There are many ideas and examples that exist for sports leagues and teams to develop a better fan engagement program that creates a richer experience for all. Stadiums have historically gathered data to optimize entrance, flow, and concession lines. This website uses cookies to improve your experience while you navigate through the website. They can develop networks that deliver location awareness through beacon technologiesand content delivery systems that can be optimized for in-stadium programming to Jumbotrons, screens, and mobile devices. Live Trivia is great for engaging the crowd and a fantastic opportunity to integrate your sponsors. View in article, Deloitte, The stadium as a platform. Fan engagement is a kind of two-way relationship. See Terms of Use for more information. Casual fan entertainment features all around the stadium 5. WebIn Stadium Engagement - Stats Perform Increase fan engagement, improve spectator experience and attract new commercial partners by integrating detailed data throughout stadium properties. New or distracted fans could use AR as an intelligent lens that displays information about what is happening on the field at any moment. Some fan engagement examples of this technique would be videos of fan-favorite players doing something either personal or charitable for their family or community. Its no surprise that fans LOVE watching videos taken by other fans! Stadiums are chasing fans amid a sea of cheaper entertainment alternatives and increasingly lavish home viewing environments. Simply select text and choose how to share it: Redesigning stadiums for a better fan experience This could mean anything from fan club features to loyalty discounts and even allowing fans to have a voice in decisions. As more of these experiences require digital transformation, the costs can rise and generating returns can become more challenging. View in article, Brian Libby, The Rams Inglewood stadium could be a game changer in planning, Architect, February 5, 2016. Greenfly April 5th, 2022 already exists in Saved items. Please see www.deloitte.com/about to learn more about our global network of member firms. To better customize value for more fans, leading stadiums are evaluating the customer journey with a more granular, data-driven approach. Read more about our new partnership in our latest blog. DTTL and each of its member firms are legally separate and independent entities. RJ Barrett's game-winner from inside MSG! By downloading, you provide Greenfly with your consent to email you educational content and information about our products and services in the future.

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